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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
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Flavor knowledge gap?

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About Flavor University®

Flavor University®equips food professionals with the science, insight and hands-on knowledge to work smarter with flavor.

IN-PERSON COURSES

Learn Flavor Firsthand

Join us for our highly rated, non-commercial courses that bring the science and creativity of flavor to life. Led by industry experts, you’ll define flavor, explore consumer trends and insights, navigate the regulatory landscape, and learn through hands-on tasting sessions leaving ready to level up your flavor expertise.
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Flavor 101

Class Topics Defining flavor What is flavor? Learn how flavor is influenced by ...

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Flavor 101 Hits the Road

Class Topics Defining flavor What is flavor? Learn how flavor is influenced by ...

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Cereal, Bars, Bakery & Snacks Flavor 201

Class Topics

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MFS_Flavor University_Round Robin_Alberto Quintana
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Savory Flavor 201

Class Topics Savory flavor creation Savory flavors encompass a broad variety of ...

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Taste Modification 201

Class Topics

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MFS_Flavor University_Class Attendees (43)
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Pet Care Flavor 201

Class Topics Flavor uses in pet care An introduction to using flavors in pet ...

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Next Course: Coming soon

Functional Beverage Flavor 201

Class Topics Anatomy of Innovation We’ll talk through three key considerations ...

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Heat 201

Class Topics

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FLAVOR UNIVERSITY® PODCAST

Tune in to Where Taste Begins

Flavor University® Podcast takes you behind the scenes at McCormick Flavor Solutions, where taste begins. Hear flavor professionals explore the how, what, and why behind every sip and bite, from taste science and aroma to the next trends in flavor innovation. Listen in and get a taste of Flavor University! 

 

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WEBINAR COURSES

Learn Flavor From Anywhere

Experience Flavor University online through our live webinar courses. Connect with flavor experts, dive into practical lessons on formulation and labeling, and gain the same hands-on insight—no travel required.

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Upcoming Webinars

Trend Bite: 2025 Food & Beverage Trends of Interest

Click here for the full report! From value to comfort foods and beverage, to ...

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Flavor Spotlight: Sweet Vanilla

Click here for the full report! Vanilla can exhibit various profiles depending ...

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30+ years
15,000+ In-person attendees
6.3/7 Average course rating
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Tune in to listen where taste begins

Listen as flavor professionals talk about the how, what, and why behind flavor.
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All Courses

Flavor 101
Next Course: Coming soon

Flavor 101

Class Topics Defining flavor What is flavor? Learn how flavor is influenced by ...
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Functional Beverage Flavor 201
Next Course: Coming soon

Functional Beverage Flavor 201

Class Topics Anatomy of Innovation We’ll talk through three key considerations ...
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Pet Care Flavor 201
Next Course: Coming soon

Pet Care Flavor 201

Class Topics Flavor uses in pet care An introduction to using flavors in pet ...
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Heat 201
Next Course: Coming soon

Heat 201

Class Topics
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Taste Modification 201
Next Course: Coming soon

Taste Modification 201

Class Topics
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Savory Flavor 201
Next Course: Coming soon

Savory Flavor 201

Class Topics Savory flavor creation Savory flavors encompass a broad variety of ...
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Flavor 101 Hits the Road
Next Course: Coming soon

Flavor 101 Hits the Road

Class Topics Defining flavor What is flavor? Learn how flavor is influenced by ...
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Cereal, Bars, Bakery & Snacks Flavor 201
Next Course: Coming soon

Cereal, Bars, Bakery & Snacks Flavor 201

Class Topics
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Seasonal Lookback: Trends of Winter

Seasonal Lookback: Trends of Winter

Download the Trends of Winter PDF Seasonal Lookback: Trends of Winter Spanning ...
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Flavor Spotlight: Carrot Cake | Ras el Hanout | Calabrian Chili | Raspberry

Flavor Spotlight: Carrot Cake | Ras el Hanout | Calabrian Chili | Raspberry

Carrot Cake | Ras el Hanout | Calabrian Chili | Raspberry Indulgent sweet ...
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Flavor Forecast Trend: Attainable Opulence

Flavor Forecast Trend: Attainable Opulence

Boozy Fruit | Warm Aromatics | Casual Luxury | Sour Surprise Amid a dynamic ...
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Flavor Spotlight: Date | Tomato | Green Hatch Chili | Pink Pineapple

Flavor Spotlight: Date | Tomato | Green Hatch Chili | Pink Pineapple

Date | Tomato | Green Hatch Chili | Pink Pineapple Indulgent sweet profiles to ...
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You’re tasked with doing more, and doing it better and faster than ever. Cut through the chaos and get the win. Count on us for speed, access and flavor that delivers.

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