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Achieve Clean Label Goals

“Clean” doesn’t have to be complicated. For us, it’s business as usual. Meet consumers' clean label expectations without sacrificing flavor.  

Expert access

Clean is a continuum.

In a complex environment, it can be hard to define your space in clean. You need to know what consumers want now and next, all while contending with corresponding regulatory challenges that come along with their preferences. No matter where your product fits, we will help you deliver great taste.  

83% of consumers say that clean/natural ingredients are important.*

*McCormick 2023 National Clean Survey

Meet labeling requirements

Access expansive organic, natural, and extract solutions  

Promote quality & transparency

USDA, organic, non-GMO, and branded options meet consumer expectations 

Ease of access

Count on consumer insights, technical and regulatory guidance to get it done right 

Deliciously clean with FlavorReal™

From natural flavors to extracts and essences, rely on a full suite of clean taste solutions and a team ready to support your clean label goals. With 850+ organic flavors available and solutions for every product on the clean continuum, you’ll be sure to keep your natural promise.

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What we support

Solutions for every type of product

“The core principle of clean flavor is transparency - obtaining genuine and authentic flavors from their original sources in diverse formats.”

Thomas KountzClean Flavor Chemist

The right flavor, no suprises

It can be a challenge to navigate clean regulatory requirements, and you deserve a regulatory partner that serves with speed and confidence, every time. We've got you covered. 

MFS_Flavor University_Round Robin_Kelvin Cross (39)

FAQs

Yes. With the right formulation approach, clean label goals do not have to come at the expense of shelf-life. The key is designing the flavor system around the full product environment, including processing, storage, solubility, delivery format, and stability expectations. This helps ensure the final product delivers both a preferred label position and consistent flavor performance. 

Flavor University Ep. 42: Clean & Natural: A Journey from Our Farms to Your Formula