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Match Flavor Profiles

Don’t let flavor challenges derail your product development.

In today’s changing market, rising costs, supply chain disruptions, long lead times, and quality challenges can put product development plans at risk. When you need a flavor profile match or a reliable alternative, we've got you covered.

About flavor matching

McCormick Flavor Solutions’ matching process is designed around rapid results that foster confidence in decision making for your team. With the help of state-of-the-art analytical equipment and processes, sensory and instrumental analysis and a dedicated team of experts, we provide proven, proficient rapid flavor duplication to help you move forward. 

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Here’s how our approach to Flavor Matching works

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Assessment
First, the McCormick Flavor Solutions team completes a project assessment and determines an approach tailored to your project.
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Data Processing

Our analytical team then develops, analyzes and integrates data into internal formulation.

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Flavor Creation

Next, McCormick Flavor Solutions’ analytical and flavor creation experts collaborate to create the taste solution suited for your brand. 

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Evaluation

The evaluation process includes taste evaluation in customer base and a return to analytical for further validation. 

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Sensory & Analytical Verification
Verification occurs after final adjustments are completed.
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Project Submission
Your project is sent back to you and your team.

FAQs

Neat flavors, flavors in their pure, undiluted, non-blended ingredient form, are best so that we can provide the quickest and most accurate match. However, we recognize that companies want to respect their suppliers (our competitors) and don’t always want to provide neat flavor. If neat flavor is not possible, the next best option is to obtain the base with the competitor flavor added, along with a secondary base with no flavor so that we can taste side by side with the only difference being flavor. It’s important to make sure all ingredients are as fresh as possible. 

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Our flavor matching capabilities can get your product back on track. Learn more today.