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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
Learn
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor

TRENDS & INSIGHTS

McCormick Flavor Forecast®

Discover what’s shaping the future of flavor globally.
Ready to Start Your Flavor Journey With Us?

Request a Sample

Unlock your next flavor sample and future today.

Get In Touch

Contact an Account Exec, request more, info, and more.

ABOUT FLAVOR FORECAST

Experience the McCormick 2026 Flavor Forecast!

Since 2000, the McCormick Flavor Forecast has explored what is shaping the future of flavor globally. For 2026, we’re celebrating Black Currant as the Flavor of the Year — a vibrant berry known for its tart-yet-sweet taste. This “it” berry is inspired by the latest trends in our report:

  1. Attainable Opulence,

  2. Simple to Spectacular, and 

  3. Sauce from Somewhere. Watch the video to learn more.

Why Us?
Flavor_Forecast_Demos_black_current_bourbon_rosemary_cocktail_square_2026
2026

Black Currant brings indulgence, intention and tradition to life with a unique balance of fruity, earthy, floral, and herbal notes that foodies are increasingly seeking out.

Explore Black Currant
Request a Free Sample
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Flavor of the Year

Black Currant

Black Currant applications

Black Currant Rosemary Cocktail

Black Currant Rosemary Cocktail

Flavor_Forecast_Demos_black_currant_cheesecake_kettle_corn_square_2026

Black Currant Cheesecake Kettle Corn

Smoky Black Currant Jerky

Smoky Black Currant Jerky

Attainable Opulence

Amid a dynamic global environment, consumers are seeking extravagant treats and experiences as an escape, enjoying elevated flavors in everyday applications. 

Explore More

Attainable Opulence applications

Black Cherry Bourbon Cheesecake Bar

Black Cherry Bourbon Cheesecake Bar

Espresso Coffee Cake Protein Cookie

Espresso Coffee Cake Protein Cookie

Citrus Ginger Black Currant Gummy

Citrus Ginger Black Currant Gummy

Simple to Spectacular

In a digital-forward world, consumers are discovering beauty in the basics — reconnecting with real ingredients and garden-inspired flavors. 

Coming Soon!

Simple to Spectacular applications

Brown Butter Tomato & Herb Fried Orecchiette

Brown Butter Tomato & Herb Fried Orecchiette

Back Garlic Olive Oil Popcorn

Back Garlic Olive Oil Popcorn

Apple Rhubarb Prebiotic Soda

Apple Rhubarb Prebiotic Soda

Sauce from Somewhere

Consumers are more flavor fluent than ever – embracing bold, next-level sauces, dips, drizzles, and spreads – not just for taste, but to explore the world.    
Explore More

Sauce from Somewhere applications

Watermelon Chamoy Refresher

Watermelon Chamoy Refresher

Curry Cornbread with Chili Crisp

Curry Cornbread with Chili Crisp

Japanese Curry Sauce Dry Ready Mix

Japanese Curry Sauce Dry Ready Mix

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Predicting global flavor trends since 2000

See how we’ve successfully predicted flavor trends and find out where they fit in with your brand.

Flavor Forecast Archive