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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
Learn
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
First in Flavor

First in Flavor ™

In today’s rapidly evolving CPG landscape, timing is everything. Thread the needle of early flavor adoption to win big in the market with First in Flavor.  

Predict cravings before they happen

First in Flavor is a data-led, repeatable approach to identifying and activating emerging flavors before they become mainstream. It is designed to spot flavors at the early adoption stage, when consumer interest is real, but market saturation has not yet occurred.  
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How we identify flavors

The process blends quantitative signals with qualitative expertise to confirm what flavors are gaining real traction and scalable across multiple product segments. The result? A curated pipeline of on-trend flavors that can be rapidly translated into product ideas and commercialization opportunities. 

Equally important is engaging our product development experts early to ensure a flavor can be translated into a viable, scalable ingredient. 

Our solutions

Our patented TrueTaste® technology uses gentle microencapsulation to deliver:

  • True-to-nature and true-to-product profiles

  • Protection from degradation, oxidation, and polymerization

  • Improved powder flowability and rapid hydration properties

  • Extended shelf-life

     

     

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How we identify flavors 

The process blends quantitative signals with qualitative expertise to confirm what flavors are gaining real traction and scalable across multiple product segments. The result? A curated pipeline of on-trend flavors that can be rapidly translated into product ideas and commercialization opportunities. 

Equally important is engaging our product development experts early to ensure a flavor can be translated into a viable, scalable ingredient. 

Not all dry flavors are created equal.

McCormick Flavor Solutions’ suite of encapsulation technologies were developed with your challenges in mind. Find the best fit for you.  

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Track & validate trends across channels

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Social listening
Social listening
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Social listening
Social listening
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Consumer Insights
Consumer Insights
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Menu Trends
Menu Trends
Consumer Interest eating
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Real-time signals of consumer interest
Real-time signals of consumer interest
“To validate which flavors are gaining genuine traction we tap into our culinary and product development experts. Data can reveal patterns, but chefs determine whether a flavor truly can deliver an exceptional taste and has product potential. Our culinary team brings that critical, hands-on perspective—connecting the flavors to broader trends, relevant recipes, and the overall sensory experience.”
Talia D’AdamoSenior Innovation & Scale Manager

Turn inspiration into commercially executable innovation

Read on to explore our First in Flavor™ framework. 

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