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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
Learn
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
MFS_Geneva_Flavor Lab_Deborah Barber (39)

Building Your Innovation Pipeline

As a food and beverage developer, you're always looking ahead to the next big opportunity. Whether you're launching the first product for your startup or innovating an established brand, a strong innovation pipeline is essential to driving long-term growth and staying competitive. 

Our expertise

From inspiration to market-ready product

McCormick is 100% taste-focused, and the only company with a world-class flavor house and consumer products division, all dedicated to taste. Our experts from across the globe will be an extension of your team to satisfy your consumers’ growing appetite for flavor.   

Learn More
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As your business grows, the complexity of your flavor needs grows with it. And that’s why we’re here.

Explore what consumers really want 

Access insights through interactive shopper panels, consumer studies, sensory testing and more.  

Explore top trends and discover the tastes of tomorrow through McCormick Flavor Forecast®.  

Identify flavors before consumers crave them with McCormick First in Flavor.

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Count on McCormick Flavor Solutions to help move you forward

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Leverage rapid iterative innovation

Our rapid prototyping and accelerated iterative design takes weeks out of the traditional development process

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Gain expert access

Count on speed and access as you work directly with our experts. From flavor labeling and regulatory requirements to global supply chain and logistics, technical flavor expertise and more, we’re here for you every step of the way.

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Work smarter with flavor

Gain insights, insight, and hands-on knowledge through our non-commercial education program Flavor University® . We’ll bring the science and creativity of flavor to life and help you level up your flavor expertise.

FAQs

McCormick Flavor Solutions can support ideation with trend insights, flavor inspiration, market perspective, culinary thinking, and application expertise. We help turn consumer and category trends into practical product concepts your brand can develop, test, and scale.