Bars & Cereal

Ready to Start Your Flavor Journey With Us?

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Insights to action

Custom research platforms and insights to understand your consumers’ cravings

Proprietary & patented flavor technology

Achieve authentic, true-to-character profiles, tackle taste challenges and improve mouthfeel.

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Expansive library

Access a library of organic, natural, and extract solutions with samples delivered fast.

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Expert access made simple

Tap into experts who navigate sensory, regulatory, and consumer insights across key markets.

About flavor

Our bar and cereal experts have a plan to help you win

Innovation & collaboration: At McCormick Flavor Solutions, we’ll be an extension of your team. Move with speed to meet timelines, all while maintaining quality, excellence and easy access to our experts.

Taste solutions that deliver: Whether you’re formulating with new, popular, or novel functional ingredients count on our bars and cereal solutions to deliver great taste every time.

Support from start to finish: Sensory validation, consumer and market insights, regulatory guidance and so much more. We’ve got you covered.

Why Us?

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WHAT WE SUPPORT

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Protein Powered and Functional Bars

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Snack & Cereal Bars

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Protein Powered and Functional Cereals & Granolas

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Hot & Cold Cereals

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Your Innovative Grain Base

INSIGHTS

Diven into insights behind bars and cereal flavor & trends

Our Tech

Level up with flavor that performs

Taste innovation starts with technology. Whether you’re contending with off-notes, shelf-life or searching for a unique sensory experience, our market-relevant flavor technologies deliver best-in-class taste.

Optify®: Taste modification for the toughest challenges

FlavorCell®: Flavor when, where, and how you need it

FlavorReal™: Deliciously clean solutions

Explore Our Technologies

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Ready to Begin Your Flavor Journey?

Every product starts somewhere. Check out our collection of bar and cereal flavor favorites below to get you started. Whatever your product, count on customized flavors to suit you and your consumer’s taste expectations.

Download the Benchtop Basics

Request a Sample