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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
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TrueTaste®

High impact, true-to-source flavor
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Whether you’re delivering the subtle nuances of natural fruit or replicating the taste of a beverage in a dry form, flavor integrity matters more than anything. TrueTaste®  technology protects volatiles for high flavor fidelity. 

About TrueTaste®

From bright citrus to rich coffee, bold wasabi, smoky profiles and beyond, Truetaste’s liquid-to-powder conversion technology ensures accurate, high-impact taste profiles survive even the harshest processing. Experience flavors in new forms that are better tasting, more aromatic and more stable than ever before. Is it time for your team to try dry flavor? 
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Our solutions

Our patented TrueTaste® technology uses gentle microencapsulation to deliver:

  • True-to-nature and true-to-product profiles

  • Protection from degradation, oxidation, and polymerization

  • Improved powder flowability and rapid hydration properties

  • Extended shelf-life

     

     

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What is microencapsulation? 

Microencapsulation is the process of enclosing flavor particles within a shell or coating by chemical or physical processes. The coating protects the flavor compounds from environmental factors, including oxidation and harsh processing conditions. Encapsulation provides a uniform taste, controlled flavor release, and increased shelf-life of a flavor.

Not all dry flavors are created equal.

McCormick Flavor Solutions’ suite of encapsulation technologies were developed with your challenges in mind. Find the best fit for you.  

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Your taste expectations, delivered.
We’ve got you covered.

It’s time for better impact from your dry flavor. As your go-to flavor partner, we’re dedicated to make it happen.  

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