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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
Learn
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
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FlavorCell®

Flavor where and when it’s needed most.

About FlavorCell®

Delivering a superior flavor experience is what makes good products great and making sure you can preserve flavor integrity through the rigors of manufacturing is essential.

Whether you’re looking to protect your flavor from the effects of time or temperature or are looking to create complex craveable flavors with layered, sequential release, FlavorCell® is a great place to start.  

Superior flavor impact

Functionality to survive processing and deliver superior impact 

Experiential taste

Multi-sensory flavor delivery that incorporates textural effects  

Controllable release

Deliver nuanced complexity with sequential release 

Matrix Variety

Variety of matrices perfect for your product 
How it works

Control & release

McCormick FlavorCell® encapsulation technology helps you control when, where and how your flavor delivers. Our patented glass encapsulation technology features a controlled-release encapsulation that preserves flavor during intense manufacturing and delivers flavor however and whenever it's needed. Flavor is embedded within a protective, patented matrix designed to release under specific conditions.
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From beverage to bakery, our differentiated FlavorCell® encapsulation technology is a win for you and your consumers. 

  • Deliver bold, craveable flavor in dry & ready-to-mix beverages and tea sachets

  • Provide unique flavor changing technology with FlavorFlip®

  • Improve flavor stability and customize taste appeal for in-dough and topical bakery solutions 

  • Control release in confectionery applications

  • & much more!  

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Explore FlavorFlip® powered by FlavorCell®

Looking to “wow” your consumers? FlavorFlip® powered by FlavorCell® is a unique flavor-changing technology that allows shifts to multiple flavors within one beverage formulation. By leveraging different matrices, you can customize flavor profile changes and timing of taste impact for your consumer.  

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Your taste expectations, delivered.
We’ve got you covered.

Trust us to be your go-to flavor partner. Count on expertise and hands-on support to deliver a successful product. Let’s move forward, together. 

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